A new project from a blogging pioneer has upped the threat to Big Media from the internet.
Amateur bloggers have had an increasing impact on the news, from exposing faked documents in the last US election, to writing their own versions of events out of Iraq; now former journalist and author Dan Gillmor wants them to get organised.
Gillmor, whose blog boasts thousands of readers, has set up the "Bayosphere", an online space for authoritative versions of life in and around San Francisco Bay - no editors, publishers or printers required.
Tapping into the most wired community on the planet, Gillmor's plunge into grassroots journalism may make his fomer employer, the San Jose Mercury News, redundant, with the rise of what he calls "citizen journalism activists."

Note: Gillmor with no E is correct.